Share The Book part IV with special guest, Cheryl Kaye Tardif

Happy Friday ! This week’s post will take an interesting twist. I have a very special guest, international bestselling author Cheryl Kaye Tardif, whose bestseller, How I Made over $42,000 in 1 Month Selling My Kindle eBooks, has made a huge difference in how I promote my book. She’s written several novels, but I really want to focus on that one.


Belonging to several writing groups, whether locally or online, I’ve learned a lot, but I must admit I lacked market savvy. Sarah Butland, a writer-friend, knew I had published a novel and highly recommended that I read Cheryl’s book. She’d read it and talked about it. I’d already downloaded several marketing books and honestly couldn’t help but wonder what was different about this one. But when Sarah said “Read it, and make sure you take notes,” I decided to give it a shot.

From the moment I started reading, I was hooked. Not only did Cheryl have a lot of great ideas I hadn’t thought of, there were a lot of them that I simply didn’t know about. This book is worth more than its cost, and definitely worth the read. I’ve asked Cheryl a few questions wanting to know more about her and what led her to write this book.


Can you tell us a bit about yourself?

I’m an international bestselling author with 12 eBooks and 9 trade paperbacks published, and I’m represented by Erica Spellman-Silverman from Trident Media Group. I was born in Vancouver, BC, but grew up all over, including Bermuda, as my father was in the military. I currently live in Edmonton, Alberta, with my husband and our Pomeranian, Chai (named for my favorite Starbucks drink). When people ask me what I do, I like to reply, “I kill people off for a living.” Sometimes I’ll add, “I’m a suspense author.” Sometimes I won’t say anything else. I’m mischievous that way. 😉

How did you get into writing and why?

I’ve always enjoyed writing, even as a child. There was such mystery and power in creating story plots and breathing life into characters, and I was an avid reader with a vivid imagination. When I was about 14, I became a paid journalist, earning $5/week for a regular column in a small town newspaper. At 16, I wrote my first novel, and though it was stolen from my high school locker, I never forgot the sense of accomplishment I had felt after completing that book. I write because I am most fulfilled when writing. There are always millions of intriguing stories and compelling characters in my mind. I have to write. Besides, they want out, and it’s the only way to shut off their incessant chatter.

What genres do you prefer writing and why?

I write anything with suspense, whether this is a mystery, thriller, paranormal, romantic, horror or supernatural novel. I love exploring the unknown and mysterious. I strive to leave my readers always wondering, searching for clues, holding their breath, looking over their shoulders—I want them to FEEL something. Suspense covers so many genres that it leaves me open to exploring in ways that other authors may not be able to if they’ve boxed themselves into a tight niche.

Who are your favourite authors?

Stephen King and Dean Koontz are tie for my #1 author idol. As well, I enjoy Sandra Brown, JD Robb, Heather Graham, Tami Hoag, John Saul, John Grisham, Andrew Gross and so many more.

How or where do you get inspiration to write?

Inspiration comes to me in my fears, for the most part. Most of my novels explore a fear that is close to me, like the fear of losing a parent (WHALE SONG), the fear of my child being abducted (CHILDREN OF THE FOG) or the fear of being trapped in a vehicle underwater (SUBMERGED). Often inspiration comes from something I hear about (THE RIVER) or an area of interest (DIVINE series). Sometimes it comes from my dreams and nightmares (SKELETONS IN THE CLOSET & OTHER CREEPY STORIES). Chatting with friends, watching a movie or TV, and sometimes the words of a song have been known to inspire me. Inspiration is everywhere—if we’re open to it.

You write suspense/thriller-type novel. Why did you write this book? (How I Made $42K)

Over the 10 years that I have been a published novelist, many writers and published authors have assisted me, shared their journey or their advice, helped me with marketing and more. My non-fiction marketing book, HOW I MADE OVER $42,000 IN 1 MONTH SELLING MY KINDLE eBOOKS, is my way to pay it forward.

I’ve been criticized for selling my techniques and strategies, but unless you knew me or really understood my journey, you won’t know my true intentions, which are to help other authors whenever I can. I can’t do the work for you, but I can certainly share what has worked for me and what has worked for many others who are using my strategies. As authors, we aren’t in competition with each other; the only competition you have is YOU. So it takes nothing away from me to share my tips, just as it took nothing away from the many authors who helped me early on.

Maybe one day, you’ll pay it forward and help a writer. In the meantime, I hope you’ll not only read my marketing book, but put the steps into action—because that is the true test of my strategies. If you’re willing to do the work, the rewards are endless.

Thank you, Cheryl, for sharing your story with your readers. Writing is a constant learning process and I too have had immeasurable help from fellow-authors, and your book has helped me even further. I also feel very strongly about helping others. So now it’s time for me to pay it forward by telling others about it.

Whether you’re a new author about to publish your first novel…. or if even you’ve recently published one and would like to see it do better, read this book. If you put into practice all of Cheryl’s strategies, you’re sure to see results.

Writing is hard, publishing is harder, but I believe promoting is the hardest part of being an author. This book has made my job easier.  Go for it, Download this book. You’ll be glad you did. Until next week, blessings, and happy reading…. oh… and happy marketing.


4 thoughts on “Share The Book part IV with special guest, Cheryl Kaye Tardif

  1. Great blog, Renee-Ann! And lovely “meeting” you, Cheryl. I’ll have to check out your suspense books. Your approach to them, and your tastes in authors, sounds very similar to mine! Your non-fiction book looks great, too. If it wasn’t geared specifically to KDP Select, I’d be all over it. ,-)

  2. Ohhh, this all sounds so interesting! Thanks for introducing me to Cheryl, Renee-Ann. I’m definitely going to keep my eyes open for one of your books. Do you ever publish on Kobo?

  3. Thank you for your comments above, Norah and Kate. Great to meet you both.

    Norah, here’s the thing I’ve discovered–my strategies are working to increase sales without Select promos. When I use them during a $0.99 sale I see higher sales than when I don’t use them. And others are finding the same thing. So although I originally wrote HOW I MADE OVER $42,000 IN 1 MONTH SELLING MY KINDLE eBOOKS for the Select program, it has advanced beyond that. Many of my techniques can be used for all kinds of marketing. I should note here that I earned over $210,000 from my titles in the Select program, by using my strategies.

    Kate, you’ll find most of my books on Kobo and other retailers.

    Renee-Ann, thank you so much for featuring me on your blog!! 🙂

    • Cheryl, thanks for your input in this because though I figured the strategies work and solely with Kindle Select, I had no idea how to explain it. I’m still learning and it’s been a lot of fun!

      Blessings, Renee-Ann <

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