My blog is taking a different twist again this week. I’m pleased to welcome Sarah Butland. She wrote a very interesting article which I hope everyone will enjoy and learn from. So without further ado… take it away, Sarah.
The Meaning of Genres
Like shelving footwear according to colour, it’s often difficult to sell a book if it’s not on the right shelf or in the correct category in an online market.
So many books get lost or missed because they are on a shelf you may ignore. A story about dragons and wizards may not be your first choice but the same tale can appeal to lovers of romance or mystery if they focus on the plot. It’s important to give each book a chance even if the chance is glancing at the front or reading the back cover but how do we do that if we don’t click on that genre?
Authors are bridging gaps between fantasy, mystery, romance and reality similar to C.S. Lewis’ Chronicles of Narnia series reading a whole lot differently for children and adults. As well, who thought religion could be taught with a fantasy land and a talking lion while still being something a lot of picture book readers easily grasped?
We all have our preference and that’s ok and stores have to be organized somehow and by genre certainly may be the easiest way. I know I wouldn’t want to scroll through books looking for a mystery and finding cookbooks along the way and yet, depending on the season and the ingredients, it may encourage an extra sale.
Online tags or keywords are great triggers but how would a brick and mortar store do that? Customer service and knowledgeable staff would be key but with stores expanding their market to “stuff” it seems a daunting and maybe impossible task for the big guys. That’s why I support local as much as I can. My little used bookstore owners know what I like and know where to find it. They know customers by name and book by interest and yes, they put mysteries, romance and the like together but they are well read and focus on books and customers to provide excellent service that spans the genres.
Word of mouth, reviews and recommendations from you certainly help, too. So please, next time you read a book and love it tell people. Don’t shy away because your friend typically likes fantasy you love a mystery, if it’s a good book they’ll likely enjoy it and you’ll expand their worlds!
Thanks for reading,
author of Sending You Sammy
Please visit me at www.SarahButland.com to support myself and many other authors. This month as everyone heads back to school, the leaves start changing colour and the air brings a chill I am bringing you lots of reading material in hopes you’ll find something you love to read. While I am putting forth a huge effort to bring awareness to my own books I understand that everyone wants something different to read. Please show a huge welcome to all my guests by commenting and checking out their books.
Sarah Butland was born in Ontario, the year was 1982. She was moved to New Brunswick for over 15 years and now resides at home in Nova Scotia, Canada. Butland has been married to her high school sweetheart and has a superstar son named William, and a cat named Russ who all make her house a home.
After many stories, attempts at novels and thousands of ideas later, Butland created Banana Boy and the Adventures of Sammy was born Sending You Sammy, her first published children’s book. Then came Brain Tales – Volume One, a collection of short stories and finally Arm Farm, her current literary pride and joy.